For Startups

Admit it. The reason you started a tech company was because you love the technology, right?

Your customers generally will not care.

I have spent 23 years launching new products and services. I have brought to market new software, new hardware, and new services.

Over and over I have seen tech-product champions blindsided by the general indifference that most potential customers have to the technology. CFOs who sign the checks want to know the ROI. Customer-facing execs from Support or Sales will want to know how their customers will be impacted and their metrics affected. 

Do not overestimate the interest in the technology itself. Your customers care primarily about what it does for them.

I may be able to help you:

- develop and express effective, client-relevant value propositions, devoid of the tech jargon that many high tech startups fall into unwittingly.

- direct focussed market research efforts, PR or advertising on your behalf

- manage project- or campaign-specific activities, augmenting your team for a defined period

- for cash strapped startups, I can act as your entire go-to-market team even on a part time basis to get you to market.

Because I have performed all functions related to product introduction, including market research, PR, advertising, salesware development, sales support, marketing, and product management, I do not need to learn any of the jobs that you need done.

Because I have already brought to market products in the software/IT and telecom industries, you do not need to take the time to educate me on the industry. I only need to learn the product itself to be a fully effective market entry resource for you.

Contact me to discuss your business challenges. If we determine that you would benefit from my services, I will develop a proposal specifically suited to your needs, constraints and deadlines.

Eric Chen Consulting, LLC is a certified Small Business Enterprise (SBE) in the state of New Jersey.