For Communications Services Providers

You win subscribers in droves. You lose subscribers almost as fast. Customer churn is eating up your profits.

You build and deliver communication services in ever increasing volume, quality, and complexity, but find it difficult to establish and maintain brand presence and customer loyalty.

Your search for differentiation leads you to build features that most customers don't understand and rarely use. You seek market segments and niches where you can gain an edge, but it's hard to maintain any market position in the shifting sands of technological change and customer whim. Increasingly, the services you provide are commodities, at least in customers' eyes.

On top of all that, your marketing and business process is cumbersome and inefficient. You know you could make it work more effectively and at lower cost if you could just take the time to examine it. But your efforts are consumed with executing your campaigns.

I may be able to help you:

- analyze select markets for more effective segmentation and targeting

- direct focussed market research efforts, PR or advertising on your behalf

- manage project-, launch-, or campaign-specific activities, augmenting your team for a defined period

- independently review and assess your marketing business process to identify potential improvements, particularly the effective leveraging of CRM systems to update and enhance existing processes

- act as an interim marketing exec to manage your entry to the market as a new entrant

- write business and marketing plans to help your new venture secure funding

Contact me to discuss your business challenges. If we determine that you would benefit from my services, I will develop a proposal specifically suited to your needs, constraints and deadlines.