For Advertising and PR Agencies

Your customers in the Communications industry are reeling. Revenues are dropping, margins are shrinking, products are rapidly becoming commodities and now some senior executives are going to prison.

You want to help your customers defend and manage their brands when the entire industry has been tarnished.

Meanwhile, the agency business is in a prolonged slump as advertising revenues have fallen across all industries. Competitors have grown even more cutthroat than usual. You need to defend your account base and pick up a few new clients if you possibly can.

You want to build and maintain a differentiable edge.

An industry practice focussed on key industries may help you stand out from the crowd.

I may be able to help you:

- independently analyze and assess your business situation and need, and recommend tactics and actions to extend your footprint in the industry without creating conflicts of interest vis a vis your existing clients

- provide in-depth industry briefings tailored to your concerns, existing accounts or target segments

- support your team in preparing to pitch your services to new prospective accounts in the industry

Contact me to discuss your business challenges. If we determine that you would benefit from my services, I will develop a proposal specifically suited to your needs, constraints and deadlines.